BRANDING
BRAND vs. BRANDING
Most businesspeople often get confused when talking about their organization's marketing, particularly with regard to brands and branding. Perhaps one of the biggest mistake in business, is the use of "brand" and "branding" interchangeably.
A brand is not branding. The difference between brand and branding is that one is a marketing tool and the other is an action. A brand is an overall experience of a customer that distinguishes an organization or product from its competitors from the eyes of the consumer.
Branding is not advertising. Branding is about defining, while advertising is about promoting. Your brand is the result of the branding process. Your brand describes who you are and what you do by use of visual identity. It is now people identify, know and remember you.
WHAT IS BRANDING AND WHY IT IS IMPORTANT?
Branding is the act of creating a brand. The process involves:
- Positioning yourself in the market
- Devising brand strategy
- Creating your name
- Designing and establishing your corporate or product identity
- Writing brand messaging
- Setting brand standards
Branding help to identify a product or organization and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. Your brand is your identity.
BRAND vs. BRANDING vs. MARKETING
It is worth understanding the difference between branding and marketing. Your brand is who you are—marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. The purpose of marketing is to make something look appealing to consumers. The process involves:
- Research and Development
- Market Analysis
- Exploring ways to connect to the targeted market and demographic
- Creatively and strategically market your product or services to consumers
The purpose of branding is knowing and consistently living from a true identity, from a real story. Executive leadership, sales, marketing, product, support, operations and corporate culture all align and contribute to mature compelling manner. Genuinity and positive corporate culture create a meaningful collection of people who make up a brand.
ENTERTAINMENT & SPORTS MARKETING
ENTERTAINMENT MARKETING
Entertainment marketing is a branch of marketing that uses facets of the entertainment industry to promote or sell a brand or product.
Entertainment Marketing focuses on reaching consumers through a variety of property channels in entertainment—specifically product placement, brand integration, celebrity endorsement, social media influencer campaigns and much more.
SPORTS MARKETING
Sports marketing is a subdivision of marketing with focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name.
PRODUCT PLACEMENT + PRODUCT INTEGRATION
WHAT IS THE DIFFERENCE BETWEEN PRODUCT INTEGRATION & PRODUCT PLACEMENT?
Product Integration and Product Placement is a non-traditional advertising technique, usually through appearance in film, television or other media.
Product integration is similar to product placement, except in involves the actual integration of the product or brand via entertainment marketing.
PRODUCT INTEGRATION
Product integration is defined as a special type of placement in which the advertiser's product is central to the program's plot line. The product is interwoven within the script, calling out specific functions, showcasing unique features and the product is showcased on-screen to a high degree.
PRODUCT PLACEMENT
Product placement is a form of advertising in which branded goods and services are feature in a video production that targets a large audience.
CONTENT CREATION or CONTENT CURATION?
CONTENT CREATION
Content creation is the process of creating your own content from scratch and marketing to your followers or subscribers. Our creative team members are on hand to make your dreams into reality.
CONTENT CURATION
Content curation is the process of gathering existing information—blogs, social media posts, ebooks related to a particular topic—and sharing it with your brand's following. At LX3, we find the best content with relates best to your brand.